Want to transform your passion for photography from a hobby to a career? Professional photography is competitive work but for those that are able to carve out their own career, it can be a fun a rewarding job. Here are a few tips that will help you to go pro.
Invest in the right tools
Having the right kit can allow you to take on more versatile work and it can make you look more professional. On top of a decent camera, it’s worth investing in a few different lenses. Accessories such as a waterproof camera bag, tripod and portable light kit can meanwhile allow you to work in different environments. You’ll also want an array of memory card for storing photos on, plus some good photo editing software. If you’re on a tight budget, you may be able to hire and borrow equipment when and where you need it.
Consider a photography course
Good professional photography is all about creativity, but there’s still a technical side that’s worth learning. This could include how to use lighting, how to use settings such as aperture and how to edit photos. It could be worth taking a photographer training course to understand this technical side. You can also learn techniques from reading books and subscribing to blogs.
Use your network
Most photographers make a career by freelancing. This means finding client yourself. At first ,your best option is to use your network and try and find work through people you know. You may want to volunteer you services at first such as shooting a friend’s wedding, helping someone with a professional profile photo or helping a local business owner do some promotional shots. This will allow you to build a portfolio.
Build a portfolio
When it comes to charging for your work, most people will want to know that you’re credible and experienced – this is why it’s important to build a portfolio. This is a record of all your photographic work. You can also gather testimonials from people you’ve work with. Setting up your own website could be a great place to put this portfolio of photos and testimonials. You can then show clients this and gain their trust enough for them to start paying you.
Take advantage of social media
Social media has become an incredible marketing platform for photographers. Not only does it allow you to show off your professional photography work (Instagram is the top platform for this), you can also use it to connect to new clients. It’s worth joining local Facebook community groups and looking out for people asking for a photographer. You can also post ads on social media to connect to new potential customers. Social media isn’t the only way to market yourself and you can also use other forms of marketing such as business cards, flyers, SEO and newspaper ads. Word of mouth is likely to be the most effective form of marketing so make sure to be social and get the word out of your photography business!
*This is a contributed post