Branding Yourself as a Freelancer: Simple Tips

December 4, 2018

If you are just starting off as a freelancer, chances are that you will need to focus more on your market research and identifying your strengths than ever before. It is a competitive market out there, and you will need to ensure that you are able to make the most out of your business, grow it, and make it sustainable. There are only so many hours in a day, so you might want to be constantly looking at options to add value and increase customer orders. Branding is a powerful tool to help you get that done. Find out more below.

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Image via Flickr

Find Your USP

It is crucial that you find your unique selling proposition as a freelancer. You might think that you are offering the very same services as other people out there, but you have to find a way to stand out and give your target customers a strong enough reason to choose you instead of other service providers. This means that you might have to dig deep and increase your awareness of your strengths.

Create a Professional Image

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Image via PxHere

Many startup freelancers make a mistake by branding themselves on different freelancing platforms, instead of focusing on their own branding. It is important that you get a professional website that answers that most important questions your audience might have. You will be able to set yourself apart from the competition by creating a brand image that is unique to you. It is crucial that your site builds trust and communicates what you stand for.  Get in touch with a photographer to create your business profile, instead of using one of your social media pictures.

Break Away from Agencies

While working through freelancing sites might be a good way to start getting your first customers, it is hard to justify the price and compete with freelancers from various countries in price and speed. You will need to establish your own market, instead of chasing the same leads as every other freelancer on the market. This is the reason why you will need to create your own sales funnel that is tailored to your market’s needs and your unique offer.  

Offer More Value

It is also important that you add more value than your competition every day. Whether you are there to support your clients, or listen to them, offer tailor made solutions, or provide them with statistics and long term plans, you have to communicate this value through your blog posts, social media updates, and your public profiles. This will help you stand out from the crowd and justify higher prices, while providing a great return for your clients’ investments.

Focus on Reviews and Testimonials

As a freelancer, you will need to keep your clients happy, as they pay your wages. Ask them to provide recommendations and reviews, so you can build trust and maintain your professional reputation.

Becoming a freelancer is not without risks. You need to research the market and find a way to provide more value than your competition.

*This is a contributed post

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