At the beginning of any business, branding is at the forefront of everyone’s minds. This is something that can go so right, or so wrong, but it does change the way people view what you’re offering. That’s why it’s important that you get it right (even if it takes a few tries to get there). This has become especially important with people starting their businesses online. One of the first things to do for your brand is to make a logo that fits your blog.
Creating a logo doesn’t have to be expensive or too technical in this digital age and you certainly don’t have to spend a fortune hiring a graphic artist (although if you have the money I recommend you do because they are the experts). If you are a little strapped for cash then you can easily make a great logo for free. Below I share my top tips on how to create a great logo on a budget.
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Use What’s There
A lot of people think that you have to have the best and most expensive software in order to create a professional logo, but this is not the case. With websites like Canva you can create a logo for free without losing any quality or professionalism. I would highly recommend getting Canva pro for a small fee a month because they can save brand colours and fonts for you to use again and again.
It’s important to remember that you can’t just take someone elses logo as your own, it does have to be original. A lot of people will get graphic designers to create images and logos on their behalf because of this reason, but it doesn’t have to be this way. Creating a simple logo with striking fonts can be enough.
Pick A Good Font
Font is vital to your brand. If you pick the wrong one then your logo may look a little off. This may take a while to get right (see my failed attempts below), but it’s so worth it when you do eventually find the right font free for you. You can get so many fonts for free nowadays and don’t need to stick to the generic Microsoft fonts either! You can use an alternative to urban Fonts to make your logo the best it can be.
Keep It Simple
Logos don’t have to be complicated and difficult to make, they can be as simple as using a colour behind some text (see example above). This is a great way to avoid copyright infringements whilst also establishing your brand in a way that you can easily maintain. It’s also the best way to avoid needing to spend lots of money on a graphic designer without losing that professional look.
Use Spacing Wisely
Nobody wants to see an overly wordy logo, so cut out some of the unnecessary words. In the past, I used “Blogger, Writer and Filmmaker” in my logos and it never sat right or looks professional. Since losing that aspect of my logo the spacing looks so much nicer and the logo looks so much more professional and interesting. If you are planning on having a tagline, then play about and see what spacing looks best and try to keep it the same width as your main text.
The same goes for if you do have a small image in your logo, don’t make it tiny compared to the text, try to make it a similar size so that your logo feels more balanced.
Make Sure It Is Readable
This is a really easy mistake to make: you find a font that looks pretty and decide it’s the one you want to use. Big problem…no one else can read it! Ensure you’re choosing a font that people can read and one that accentuates your brand. If you are looking to use a “handwritten” font then please ensure that you and your peers can read the font before making it official.
Show Your Friends
It’s always a good idea to show your friends your design so they can share their thoughts and feelings on the logo. This way you create a safe space where criticism is taken in and used to make your logo even better. Your friends are likely to have some great ideas, but it’s also important that if you have contacts with other local businesses that you let them have a look too as they may have a better idea of what works and what doesn’t.
Ask For Help
If you are struggling to get the logo looking the way you want it to, enlist the help of your peers. I can guarantee that someone in your life will know how to do the thing you are struggling with. Don’t be afraid to ask your children, grandchildren or friends to help you out.