Business leaders need to pay close attention to their marketing strategies to remain competitive. To inform your marketing campaigns this year, consider these six marketing trends.
1 . Virtual Events
One of the biggest advantages of virtual events is that you can expect a higher attendance than in-person events. Adobe recently reported that, ‘more than 500,000 people visited Adobe’s virtual Summit in the spring, roughly 16 times more people than we expected to attend the event live.’
Virtual events are an excellent way to promote your business. They are less expensive than live events, which can increase your ROI. They also take less planning and can help you to engage with visitors from across the globe. Engagement is one of the key challenges of virtual events. Businesses and marketers need to get creative, to impress their audiences.
2. Social Responsibility
In 2021 brands are using social responsibility to inform their marketing efforts. Consumers want the products they buy to help them have a positive impact. They also want to support brands that value environmental and social issues. Brands need to carefully consider how they can use marketing to demonstrate their positive values. Data from Views For Change showed that, ‘94% of Gen-Z now think companies should address pressing social and environmental issues.’
3. Conversational Marketing
Conversational marketing is a dialogue based marketing model, it’s a customer-centric approach which is used to increase consumer engagement. It’s based on using chatbots to deliver personalized conversations, through social media and websites. Conversational marketing helps businesses to collect data about their customers, using this data to improve the customer experience. It’s also useful to improve lead generation.
4. Interactive Content
When you use interactive content you can offer extra value for your audience, gain insights and promote engagement. Interactive content comes in various forms whether it’s polls, quizzes, contests or tools. You might also offer interactive videos or games. Interactive content can help you to entertain your audience, drive leads and boost your business.
5. Commercial Photography Trends
Brands need to pay attention to commercial photography trends, ensuring that they use the best images to reflect their company. Stock photographs tend to be overused, and impersonal as a result. Businesses should seek to use authentic photographs, to demonstrate their credibility. The best thing to do is to work with a Commercial photography company, to produce original marketing photographs.
6. Long-form articles
Longer content is more appealing to both your audience and Google. Using long-form content, brands can establish their expertise and target more keywords. Audiences benefit from exploring a topic in depth, and learning new things. To break up longer posts brands should use plenty of infographics, screenshots, videos and photographs. When you’re creating new content for your brand, ensure that you promote it through all your social media channels.
With a great knowledge of marketing best practices it’s easier to craft a winning campaign. Collect audience feedback as you go and use this to further improve your marketing efforts.
*This is a contributed post